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Sony and Olivia Rodrigo are expanding their partnership and adding a fresh lineup of earbuds to the LinkBuds collection. On Tuesday (Oct. 1), Sony unveiled the LinkBuds Fit and LinkBuds Open earbuds in a range of colors, including Rodrigo’s signature violet colorway.
Rodrigo stars in a new ad for Sony, which features the track “Obsessed” from her deluxe Guts album. In the video, Rodrigo sits on the subway jamming away to music until she notices a woman drop her earbuds and runs to get them back to her. The Grammy winner posted the commercial on Instagram on Tuesday with the caption, ”Linkbuds Fit x Olivia Rodrigo. I’m obsessed.”
The LinkBuds Fit and LinkBuds Open feature newly designed Air Fitting Supporters and upgraded earbud tips for a comfortable fit. They’re lightweight and suitable for activities such as working out, commuting and more. Both retail for $199.99 and are available in black, green, white, violet and customizable colorways. Along with new earbuds, Sony updated its smartphone app to ensure “seamless compatibility across devices,” according to the company.
The battery on LinkBuds Fit lasts up to 5.5 hours outside of the case and 15.5 inside the case. For LinkBuds Open, the battery last for eight hours without the case and 14 hours with it (22 hours in total).
Also announced Tuesday, the LinkBuds Speaker ($179.99). The speaker features Auto Switch that allows you to play music between LinkBuds Fit, LinkBuds Open and LinkBuds S.
Rodrigo and Sony first teamed last year for a special edition of the LinkBuds S earbuds featuring custom, EQ settings and an EQ user interface chosen by Rodrigo and her producer Dan Nigro. Sony debuted the LinkBuds series in 2022. The tech brand teamed with K-Pop group Le SERRAFIM to debut the WH-100XM5 headphones in pink last month.
Pre-order the new additions to the Sony x Olivia Rodrigo collection below.
